The New Snapchat in 60 Seconds

[Music] today we’re making snapchat more personal one of the complaints we’ve heard about social media is that photos and videos from your friends are mixed in with content from publishers and creators and influencers but your friends aren’t content their relationships that’s why today we’re separating the social from the media and reorganizing snapchat around your relationships to make it more personal as always snapchat opens to the camera to invite you to create and inspire you to explore the world around you and on the left side of the camera are your friends these are the people you talk to every day send snaps to back and forth and to the right of the camera is discover where content from publishers and creators in the community is personalized just for you when we first built snapchat we made it easier to express yourself by talking with pictures but today we’re making it easier to find the people you want to express yourself with the friends you want to talk to will be there when you want to talk to them with these changes we hope that snapchat feels more familiar and inspires you to express yourself with your friends and explore more of the content that you love [Music]

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